CHICAGO, IL, February 25, 2026 — Definian, a leading partner specializing in comprehensive data solutions, today announced the acquisition of Michigan-based data analytics consultancy, Incite Analytics (“Incite”). This acquisition strengthens Definian’s capabilities in advanced analytics and artificial intelligence (AI), enabling clients to turn complex data into actionable insights and make faster, more informed decisions.
Incite is a leader in data transformation, defining and building next-generation, digital intelligence platforms tightly aligned to core business strategies. With over 16 years of experience, Incite has differentiated itself by helping business leaders navigate the organizational and human dynamics required for successful analytics adoption and sustained value. Its team of business-forward technical experts delivers intuitive, insight-rich visualizations and advanced analytics capabilities — spanning descriptive, predictive, and prescriptive models — that help companies fully leverage their data.
The Incite team adds deep technical expertise and seasoned leadership to Definian. As part of the transaction, Incite Founder and CEO Matt Griffin will join Definian as Senior Vice President of Insights & AI and co-owner Rita Brasler will assume the role of Insights Practice Lead. Together, they will drive the continued development of Definian’s advanced analytics capabilities.
“Definian and Incite share a deeply aligned, relationship-first culture grounded in integrity, trust, and collaboration,” said Matt Griffin, Founder and CEO of Incite. “We are committed to building and nurturing long-term partnerships with our clients. This alignment will no doubt accelerate our integration and enable us to deliver even greater value from day one. I’m incredibly excited to lead this next chapter of growth and innovation for our clients.”
“We are excited to welcome Incite’s talented team and proven data analytics capabilities to Definian,” said Craig Wood, CEO of Definian. “This acquisition further strengthens the company’s ability to deliver innovative, data-driven solutions at scale while staying true to our client-first philosophy. By combining our complementary expertise and shared values, we can provide deeper insights, increased impact, and stronger partnerships that help our clients turn data into a competitive advantage.”
The acquisition also expands Definian into the automotive and mobility sector. With a strong track record supporting leading global automotive companies, Incite brings substantial industry knowledge and trusted client relationships, positioning Definian to provide tailored analytics and digital solutions in a fast-changing and innovative market.
Incite marks Definian’s third strategic expansion acquisition since 2023. “Definian continues to execute on a clear, focused growth strategy,” added Jane Buckley, Vice President of Renovus Capital Partners, Definian’s growth capital partner. “The addition of Incite enhances the company’s analytics depth, expands its industry footprint into automotive and mobility, and strengthens its position as a scalable platform in the enterprise data space. We are excited about the long-term growth opportunities that lie ahead.”
Terms of the transaction were not disclosed.
About Definian
Definian helps organizations define what’s next by unlocking the full value of their data. With expertise spanning data strategy, modernization, advanced analytics, and AI, Definian equips leaders to harness data with clarity and precision throughout their digital evolution.
Founded in 1985 as Premier International and rebranded in 2025, Definian has guided thousands of successful initiatives for global enterprises, technology providers, and system integrators. Combining four decades of data expertise with an AI-enhanced approach, Definian ensures organizations achieve measurable outcomes and sustained advantage in a world defined by data. For more information, please visit definian.com.
About Renovus Capital Partners
Founded in 2010, Renovus Capital Partners is a lower middle-market private equity firm specializing in the Knowledge and Talent industries. From its base in the Philadelphia area, Renovus manages over $2 billion of assets across its several sector-focused funds. The firm's current portfolio includes over 30 U.S.-based businesses specializing in education and workforce development and services companies in the technology, healthcare, and professional services markets. Renovus typically makes control buyout investments in founder-owned businesses, leveraging its industry expertise and operator network to make operational improvements, recruit top talent and pursue add-on acquisitions. Visit us at www.renovuscapital.com and follow us on LinkedIn.
Media Contact (Renovus):
Mark Semer/Alex Jeffrey
Gasthalter & Co.
212-257-4170
