Our Values:
The Definian Way

Values are the underpinning of any organizational culture.

They are the lens through which all leadership and day-to-day activities should be seen to ensure alignment with vision and mission. Values drive our behavior on the way to outcomes. The way we understand and talk about our values affects the way we work together and the things we choose to do.

At Definian, we are guided by five core values. We call these elements “The Definian Way.”

Client First. Employee Centered.
We are relentless in our commitment to our clients and their success – and we do this by developing and rewarding a team that is engaged, dedicated and valued. Our committed and productive team creates satisfied and loyal customers. This critical balance drives every decision we make, ensuring that we take care of both our clients and our team to ensure success.
Driven by Integrity.
The Code of Ethics is alive and well at Definian. It is not only embedded in our company and our culture, but also in each individual. Through hiring those who are inspired by our commitment to these ethics, we celebrate our undying commitment to upholding the highest ethical standards, both individually and collectively. Everything we do is undergirded by our integrity — both individual integrity and our collective integrity. This is not negotiable and is a vital part of Definian’s DNA.
Rise to the Opportunity.
We are a team of self-driven and motivated individuals who are tough to satisfy. We are committed, hard-working client advocates who take responsibility and ownership of our work, going above and beyond to help our clients and ourselves. Where others see a challenge, we see an opportunity. The more complex the situation is, the more motivated and excited we get. This doesn’t just apply to client work. When our teammates need help, we are there for them. We will always find time and a way to help.
Confident yet Humble.
There is no point being the world’s best kept secret – we recognize and celebrate the value we bring to our clients, and the leadership we bring to our industry. We have been doing this work for a long time and we are experts in this space. At the same time, we are not arrogant in our knowledge or our skills and recognize there is always more to learn. Our humble confidence comes across in how we work and collaborate. We remain honored to serve our clients and use our expertise and confidence to benefit the client and make them shine, while recognizing the awesome things our team achieves.
One Team. United.
The Code of Ethics is alive and well at Definian. It is not only embedded in our company and our culture, but also in each individual. Through hiring those who are inspired by our commitment to these ethics, we celebrate our undying commitment to upholding the highest ethical standards, both individually and collectively. Everything we do is undergirded by our integrity — both individual integrity and our collective integrity. This is not negotiable and is a vital part of Definian’s DNA.
Employee testimonial
Being part of an organization that is focused on client success through addressing a specific, complex problem is incredibly rewarding.
Mikel N. | BA Mathematics, Andrews University, 1997

Powered by people. Driven by purpose.

At Definian, we believe people are the foundation of our success — just as much
as data is the foundation of transformation.

Our culture is built on humility, excellence, and accountability, where collaboration fuels progress and curiosity drives innovation. We champion diversity in all its forms and are committed to creating an inclusive, equitable environment where every team member feels respected, heard, and empowered to lead.

United by shared values and driven by purpose, we bring our whole selves to work, and deliver our best to every client, every time.

Where our purpose began

Our commitment to excellence is built on four decades of experience guiding clients through change. Explore the story that shaped Definian, and continues to shape how we work today.

Ready to unleash the value in your data?