Matt Griffin

Matt Griffin is SVP of Insights and AI at Definian, where he leads top-line revenue growth and go-to-market strategy. He joined through Definian's acquisition of Incite Analytics, the analytics consulting firm he founded in 2010. With nearly three decades of work with leading brands in automotive, manufacturing, retail, and hospitality, Matt builds trust by listening first. His consultative style invests the time up front to understand what a client is trying to achieve and why. This groundwork enables executives, operators, and technical teams to align around a shared vision, clear goals, and modern intelligence solutions that move the business forward.

Matt has been cold plunging 3-4 days per week since 2021 and highly recommends it for anyone looking for a hack to jump start the day and not get sick anymore!